The more I learn about wine, the more I realize that I don't know. This was also true when I played a lot of chess, when I was getting into economics courses in grad school, basically anytime I've undertaken anything of any import. Even within the wine regions I know, I don't really know anything. Same is true with wine, I would say. Who knew.

As yet another indicator of the popularity of wine in the United States, particularly among younger drinkers, consider this: the rise of wine tattoos! Yes, Gallup, some respondents in your survey may be fickle in their dedication to